UK Region Guide
South West
Bristol leads on capital growth; Plymouth and Bournemouth offer better yields. Holiday-let demand on the coast adds an alternative strategy layer.
Region avg yield
4.9%
weighted by sales volume
Best city
Bournemouth
6.0% gross yield
Region avg price
£299k
all property types
Rental demand
Balanced
10 cities · 38 postcodes
Cities & towns in South West
| City / Town | Avg yield ↓ | Avg price | Demand | Sales (12mo) | |
|---|---|---|---|---|---|
Bournemouth | 6.0% | £268k | Balanced | 1,221 | View guide |
Bristol | 5.5% | £380k | Balanced | 3,806 | View guide |
Gloucester | 5.2% | £257k | Balanced | 2,162 | View guide |
Weston-super-Mare | 5.0% | £252k | Balanced | 1,731 | View guide |
Swindon | 4.9% | £262k | Balanced | 2,260 | View guide |
Exeter | 4.8% | £297k | Balanced | 1,677 | View guide |
Plymouth | 4.6% | £198k | Balanced | 2,355 | View guide |
Bath | 4.5% | £437k | Balanced | 1,512 | View guide |
Torquay | 4.1% | £220k | Balanced | 974 | View guide |
Cheltenham | 3.8% | £339k | Balanced | 2,337 | View guide |
Ownership mix
South West vs UK average · 2,092,482 dwellings · Source: ONS Census 2021
Distinct tenure mix: 38% owned outright (5pp higher than the UK average of 33%).
Owned outrightNo mortgage on the property
37.5%(UK 32.9%)
+4.6pp vs UK
Owned with mortgageIncluding shared ownership
29.9%(UK 29.7%)
+0.2pp vs UK
Privately rented (BTL)Private landlord or letting agent
19.6%(UK 20.3%)
-0.7pp vs UK
Socially rentedCouncil or housing association
12.9%(UK 17.1%)
-4.2pp vs UK
Black tick = UK average. ONS Census 2021, TS054 (Tenure of household).
Aggregates are transaction-count weighted from HM Land Registry medians + PropertyData rents. Ownership mix is dwelling-weighted from ONS Census 2021. This page does not constitute financial advice.