Proppys
W10Westminster

Paddington & Bayswater Village

Paddington & Bayswater Village investment guide. Average gross yield 4.1%, landlord's market rental demand.

4.1%avg gross yield
£622kavg sold price (222 sales, 12mo)
Landlord's marketrental demand
Article 4: No· Permitted development applies
Last updated May 2026
Average Gross Yield
4.1%
+4.1% vs Westminster avg (0.0%)
Average Asking Price
£621,995
high confidence (222 sales)
Est. Monthly Rent
£2,860
2-bed · 3-bed £3,438 · 5.8% yield
Price Per Sq Ft
£985
Estimated Rent by Bedroom Count
Average asking rent and gross yield per bedroom count in W10
1-bed
£2,274
per month
6.2% yield
2-bed
£2,860
per month
5.8% yield
3-bed
£3,438
per month
5.2% yield
4-bed
£6,558
per month
4.6% yield
Ownership mix
W10 vs UK average · 23,314 dwellings · Source: ONS Census 2021
High social-rent share: 52% socially rented (35pp higher than the UK average of 17%).
Owned outrightNo mortgage on the property
9.9%(UK 32.9%)
-23.0pp vs UK
Owned with mortgageIncluding shared ownership
12.9%(UK 29.7%)
-16.8pp vs UK
Privately rented (BTL)Private landlord or letting agent
24.9%(UK 20.3%)
+4.6pp vs UK
Socially rentedCouncil or housing association
52.3%(UK 17.1%)
+35.2pp vs UK
Black tick = UK average. ONS Census 2021, TS054 (Tenure of household).
Yield by Property Type
Gross yield breakdown across property types in W10
PropertyData.co.uk
TypeGross YieldAvg PriceAvg Rent/mo
Terraced4.3%£951,126£3,439
Semi-detached1.9%£2,628,383£4,231
Detached3.4%£1,160,340£3,296
Flat7.0%£528,430£3,087

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Live data for each property type across Westminster.

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About Paddington & Bayswater Village (W10, Westminster)

W10 attracts investors seeking exposure to central London with established rental demand and a landlord's market favouring yield generation. The 4.1% gross yield sits above many prime central London postcodes, whilst average prices around £622k remain accessible compared to neighbouring W9 and W11, making it suitable for both portfolio builders and value-focused buyers.

The tenant demographic skews towards young professionals and small families, with strong demand across all bedroom sizes. One-bedroom units achieve the highest yields at 6.2% (£2,274/month), reflecting appeal to corporate tenants and young workers, whilst larger units attract family lettings, though yields compress slightly at 4.6% for four-bedroom properties. Turnover remains brisk in this landlord's market.

Investors should monitor the ongoing regeneration of the Paddington area, which continues to reshape local character and long-term rental dynamics. Street-level noise and transport congestion near main roads warrant consideration when assessing specific properties, and the variance in yields by size suggests careful unit selection is essential for target returns.

Sold Price Trend - W10
Average sold price, last 8 quarters
-29.4% over 2 years
Flip Activity - W10
Same-property resales within 18 months, last 24 months
No flips meeting our 15% uplift threshold recorded in W10 over the last 24 months.
Planning & Licensing - W10
Restrictions that affect HMO and buy-to-let investors in this postcode district
Article 4 Direction (HMO)Not in effect
HMOs of up to 6 occupants (C4 use class) can be created without planning permission in this area.
Selective LicensingNot in effect
Additional HMO LicensingNot in effect
Article 4 directions cover parts of Westminster. The exact street-level coverage varies — confirm with the council before exchanging.
Planning information is for guidance only. Always verify with the local planning authority before purchasing. Data correct as of April 2026.
Nearby Postcodes
Adjacent areas with comparable investment profiles
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