W6Hounslow

Hammersmith & King Street

Hammersmith & King Street investment guide. Average gross yield 4.9%, landlord's market rental demand.

4.9%avg gross yield

£659kavg sold price (417 sales, 12mo)

Landlord's marketrental demand

Article 4: No· Permitted development applies

Last updated May 2026

Average Gross Yield

4.9%

+4.9% vs Hounslow avg (0.0%)

Average Asking Price

£658,824

high confidence (417 sales)

Est. Monthly Rent

£3,569

2-bed · 3-bed £4,342 · 7.5% yield

Price Per Sq Ft

£928

Estimated Rent by Bedroom Count

Average asking rent and gross yield per bedroom count in W6

1-bed

£2,662

per month

8.2% yield

2-bed

£3,569

per month

7.5% yield

3-bed

£4,342

per month

5.4% yield

4-bed

£4,541

per month

4.2% yield

Ownership mix

W6 vs UK average · 21,521 dwellings · Source: ONS Census 2021

Landlord-heavy: 37% privately rented (btl) (16pp higher than the UK average of 20%).

Owned outrightNo mortgage on the property

17.2%(UK 32.9%)

-15.7pp vs UK

Owned with mortgageIncluding shared ownership

18.3%(UK 29.7%)

-11.4pp vs UK

Privately rented (BTL)Private landlord or letting agent

36.5%(UK 20.3%)

+16.2pp vs UK

Socially rentedCouncil or housing association

28.0%(UK 17.1%)

+10.9pp vs UK

Black tick = UK average. ONS Census 2021, TS054 (Tenure of household).

Yield by Property Type

Gross yield breakdown across property types in W6

PropertyData.co.uk

Type	Gross Yield	Avg Price	Avg Rent/mo
Terraced →	3.7%	£1,225,909	£3,781
Semi-detached →	3.3%	£1,546,699	£4,311
Detached →	1.7%	£2,430,000	£3,407
Flat →	8.2%	£501,818	£3,411

Explore by strategy

Live data for each property type across Hounslow.

HMO Terraced Semi-detached Detached Flats Student lets New build Strategy primers →

About Hammersmith & King Street (W6, Hounslow)

W6 attracts property investors seeking solid rental yields in a well-connected West London location. The 4.9% gross yield combined with average property values around £659k offers a balanced risk-return profile for portfolio diversification across London's prime zones.

The tenant demographic skews towards young professionals and small families, evidenced by strong demand for 1-bed and 2-bed properties commanding £2,662 and £3,569 monthly rents respectively. A landlord's market favours investors with lower void risk and opportunity to negotiate favourable lease terms, though larger family homes show notably softer rental demand.

Investors should monitor the steeper yield decline in 3+ bedroom properties (5.4% dropping to 4.2%), indicating potential saturation or weaker demand in the family segment. Additionally, the area's proximity to major transport corridors and mixed residential-commercial zoning warrant consideration of longer-term development and planning pressures on capital appreciation.

Sold Price Trend - W6

Average sold price, last 8 quarters

+38.8% over 2 years

Flip Activity - W6

Same property bought and sold within 18 months, last 24 months

→ vs prior 24 months

Flips

last 24 months

Median uplift*

+23.2%

after HPI adjust

Median hold

14 mo

Flip rate

0.1%

of all sales

Recent case studies

sulgrave road

Flat

Bought Feb 24

£363k

Sold Apr 25

£434k

14 mo+23.2%*

Gross 19.6%

* Real uplift after ONS regional House Price Index adjustment. Freehold and leasehold included; leasehold flips flagged as lease-extension status is not verifiable from public data. Source: HM Land Registry Price Paid Data.

Planning & Licensing - W6

Restrictions that affect HMO and buy-to-let investors in this postcode district

✓

Article 4 Direction (HMO)Not in effect

HMOs of up to 6 occupants (C4 use class) can be created without planning permission in this area.

✓

Selective LicensingNot in effect

✓

Additional HMO LicensingNot in effect

Article 4 directions cover parts of Hounslow. The exact street-level coverage varies — confirm with the council before exchanging.

Planning information is for guidance only. Always verify with the local planning authority before purchasing. Data correct as of April 2026.

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