Proppys
SO17Southampton

Shirley & Townhill Park

Shirley & Townhill Park investment guide. Average gross yield 7.9%, tenant's market rental demand.

7.9%avg gross yield
£186kavg sold price (667 sales, 12mo)
Tenant's marketrental demand
Article 4: No· Permitted development applies
Last updated May 2026
Average Gross Yield
7.9%
+0.1% vs Southampton avg (7.8%)
Average Asking Price
£185,560
high confidence (667 sales)
Est. Monthly Rent
£1,343
2-bed · 3-bed £1,510 · 7.6% yield
Price Per Sq Ft
£309
City avg £294/sqft · 15 above average
Estimated Rent by Bedroom Count
Average asking rent and gross yield per bedroom count in SO17
1-bed
£904
per month
8.2% yield
2-bed
£1,343
per month
7.6% yield
3-bed
£1,510
per month
6.0% yield
4-bed
£1,899
per month
6.0% yield
Ownership mix
SO17 vs UK average · 13,514 dwellings · Source: ONS Census 2021
Landlord-heavy: 51% privately rented (btl) (30pp higher than the UK average of 20%).
Owned outrightNo mortgage on the property
18.1%(UK 32.9%)
-14.8pp vs UK
Owned with mortgageIncluding shared ownership
17.9%(UK 29.7%)
-11.8pp vs UK
Privately rented (BTL)Private landlord or letting agent
50.6%(UK 20.3%)
+30.3pp vs UK
Socially rentedCouncil or housing association
13.4%(UK 17.1%)
-3.7pp vs UK
Black tick = UK average. ONS Census 2021, TS054 (Tenure of household).
Yield by Property Type
Gross yield breakdown across property types in SO17
PropertyData.co.uk
TypeGross YieldAvg PriceAvg Rent/mo
Terraced6.9%£260,726£1,503
Semi-detached5.5%£335,000£1,542
Detached2.7%£698,526£1,600
Flat8.6%£161,347£1,162

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About Shirley & Townhill Park (SO17, Southampton)

SO17 attracts investors seeking strong gross yields of 7.9%, significantly above many UK regional averages. With average asking prices around £185,560, the area offers accessible entry points for portfolio builders looking to maximise rental income from moderate capital outlay.

The tenant demographic skews towards single professionals and small households, evidenced by robust demand for 1-bed properties (8.2% yield). The area operates as a tenant's market, suggesting good availability of rental stock and competitive supply, which may require active management to maintain occupancy rates.

Single-bedroom investments command the highest yields, but investors should monitor the declining yield curve for larger units (3-4 bed dropping to 6%), indicating softer demand for family homes. Market saturation in the rental sector warrants careful tenant vetting and competitive positioning to sustain returns in this established neighbourhood.

Sold Price Trend - SO17
Average sold price, last 8 quarters
-5.8% over 2 years
Flip Activity - SO17
Same property bought and sold within 18 months, last 24 months
vs prior 24 months
Flips
2
last 24 months
Median uplift*
+122.1%
after HPI adjust
Median hold
9 mo
Flip rate
0.2%
of all sales
Recent case studies
harefield road
Semi
Bought Dec 23
£180k
Sold Nov 24
£370k
11 mo+97.9%*
Gross 105.6%
orchards way
Semi
Bought Jan 24
£300k
Sold Aug 24
£765k
8 mo+146.2%*
Leasehold - extension not verified
Gross 155.0%
* Real uplift after ONS regional House Price Index adjustment. Freehold and leasehold included; leasehold flips flagged as lease-extension status is not verifiable from public data. Source: HM Land Registry Price Paid Data.
Planning & Licensing - SO17
Restrictions that affect HMO and buy-to-let investors in this postcode district
Article 4 Direction (HMO)Not in effect
HMOs of up to 6 occupants (C4 use class) can be created without planning permission in this area.
Selective LicensingNot in effect
Additional HMO LicensingNot in effect
Article 4 directions cover parts of Southampton. The exact street-level coverage varies — confirm with the council before exchanging.
Planning information is for guidance only. Always verify with the local planning authority before purchasing. Data correct as of April 2026.
Nearby Postcodes
Adjacent areas with comparable investment profiles
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View full South East region guide